CV Profile No.89920

Experience in the following industries :

• Agriculture, fishing, aquaculture
• Consumer goods
• Distribution, selling, wholesale

Professional experience

• Sales Data Analyst
• African Queen No.1 Distributor Ltd
• Since 06.2022
• As a Data Analyst and Head of Business Analytics, I play a pivotal role in driving data-driven decision making not only within the sales and Commercial departments, but also to the Business at large. I have a primary responsibility of analysing sales data, identify trends, generate insights, and provide actionable recommendations to optimize sales strategies and enhancing overall performance. Through my analytical expertise, I empower the leadership and sales teams to make informed decisions that maximize revenue and improve customer satisfaction and bring about sales and market expansion. - Sales support administration - Sales KPI measuring and tracking - RTM support

• Marketing Services Executive
• British American Tobacco
• 01.2019 - 05.2022
• As a Marketing Services Executive, I played a crucial role in managing and executing sales and marketing campaigns, projects, and initiatives that drove brand awareness, customer engagement, and overall business growth. My role offered support to the Sales & Marketing Department; The Head of Trade, Area Sales Managers and entire team of Distributors across the country by administering the sales information system and providing all other sales and marketing administration services. - Provided all sales support administration - Provided Data and Analytics (D&A) support to the Uganda End Market. - Project management and Campaign execution: Provided comprehensive administrative and project support to the sales and marketing team. - Assisted in the planning and execution of sales and marketing campaigns and events. - Supported with demand planning alignment for Uganda end market. - Coordinated communication between marketing teams and external partners. - Conducted market research to identify trends and opportunities in the industry.

• Team Leader Health Marketing
• Pentagon Communications Group
• 01.2017 - 11.2018
• Core duties included; - Project monitoring, evaluation, and reporting. - Team leadership and coordination. - Data collection, analysis, and report generation. Specific roles; • Led a team of marketing professionals in developing and executing marketing campaigns for healthcare NGOs and pharmaceutical campaigns and clients. • Conducted market research and competitor analysis to inform campaign strategies. • Secured brand partnerships with x-category and key clients to gain market visibility. • Developed and delivered training programs for team members on effective marketing practices and Data power. • Coordinated project teams and ensured the successful delivery of project goals. • Collaborated with stakeholders at all levels (district, sub county, villages) to develop customized, clear and compelling campaign strategies, including target audience identification, messaging with clear workplans.