CV Profile No.32891

Experience in the following industries :

• Consumer goods
• IT, software engineering, Internet
• Marketing, communication, media

Professional experience

• Marketing Consultant
• Self
• Since 01.2019
• Core duties include providing freelance services to international clientele: • Brand Strategy • Media planning • Online Affiliate marketing • Copy writing (creative, scripts, websites)

• Brand Manager Premium Beers
• Uganda Breweries Ltd (DIAGEO)
• 06.2017 - 11.2018
• Core duties included: • Strategic planning for the 3 premium brands in the beer portfolio (Guinness, Tusker Lite and Tusker Malt Lager. • Project Management • Negotiating contracts with suppliers. • Manage A&P spend of each brand • Managing the brand P&L • Represent the brand at press conferences and interviews. • Monitor brand equity and sales performance of the brands • Manage agencies and suppliers • Direct and produce video and photo shoots for Tusker Lite and Guinness campaigns. Write and edit scripts for radio, television and print advertising. • Event management at all brand related events such as Blankets and Wine, Goat Races, Golf tournaments, Kampala Restaurant Week, Tusker Night Run. • Monitor and grow following and engagement across all digital accounts .

• Marketing Manager
• Roke Telkom
• 05.2015 - 06.2017
• Core duties included: • Managing the annual marketing budget • Creating the strategy of the brand • Project management for example Rokespot WiFi project in 2015/16 • Creative lead for all brand communication in print and digital media • Managing and negotiating supplier contracts • Selecting advertising channels • Leading pitches for new business ventures. Write scripts for radio and television adverts • Planning events for example Blankets and Wine (2015-2016), 10th anniversary 2016, Friday Night Lights 2017. • Managing CSR activities • Managing Public Relations for the organisation • Speaking at press conferences

• Business Development Manager
• AFRIADD Company
• 06.2014 - 05.2015
• Core duties included: • Project planning and management • Writing proposals • Client presentations • Training field teams on use of data collection and location based apps • Risk assessment • Monitoring performance of field teams

• Head of Media and Brand Planning
• Fireworks Advertising Agency
• 10.2013 - 05.2014
• Core duties included: • Oversee the quality of media presentations going to clients and partners. • Media planning and buying • Media reviewing/ reports • Digital media planning (online advertising and social media) • Brand strategy for brands like Pepsi and Mountain Dew.

• Brand Executive for Beers
• Uganda Breweries Ltd (DIAGEO)
• 09.2010 - 07.2012
• Core duties included: • Managing national visibility of the brand (Point of sale materials, branding of company vehicles, billboard artworks and newspaper adverts) • Designing and managing Bell Lager’s first website and social media platform. • Creating 360 degree marketing campaigns. • Designing labels for the Bell Lager cans. • Project planning for brand sponsorship events and regional launches. • Directing photo shoots. • Drafting press releases and speaking at press conferences. • Managing PR, Media, Creative and BTL agencies that worked on the brands. • Tracking Brand equity and sales performance on a monthly and annual basis.